Recently, I stumbled across a video that made me re-think the current concept of shopping entirely. The video showed four Japanese girls using a projector to see how clothes would look on them. Wearing all white they stood in front of a white screen that had a Google search screen projected onto it. They girls searched for a specific type of clothing in Google Images, projected their chosen result onto the wall, and stood behind it in order to see what it would look like.
The idea is simple enough and virtually anyone could try this at home, if they had the appropriate tools. It is because of this that I was immediately attracted to the idea. While it seems like a silly way to have fun in the video, if it were perfected, this could potentially make shopping easier and faster for people around the world.
One of the biggest complaints about online shopping is the lack of visual it provides the shopper with. Although you can see pictures of the items you are buying, it is impossible to see how it might look on you specifically. This affects small things, such as color choices and sizing, but it is an issue nonetheless. Although the sizing issue would probably not be solved with this type of video projection, it could help give consumers a better idea of items they would like to purchase.
This could help to lower online returns which is good for any companies that participate in online stores. It could also lead to happier consumers, which obviously means a better fashion experience for the world at large.
Who knew fashion going digital could have so many benefits?
