Recently, there has been a rising trend in the marketing industry.
Film stars, singers, and whole movie franchises have been releasing their own signature nail polish in order to garner interest.
Are you a twelve year old girl?
Not to worry; Justin Bieber has you taken care of with six shades that represent just who he is as an artist, ready-made to be worn on your bitten down nails.
Burlesque, a film featuring Cher and Christina Aguilera, is the most recent film to come out with a line of nail polish for promotion. Twelve shades total for any girl who has always dreamed of shaking it onstage or belting out a serious tune while wearing costumes fit for a toddler.
From a marketing standpoint, this whole angle is slightly genius. It would be foolish to ignore the sheer production value of this idea; nail polish, which is fairly inexpensive to make, is also one of the go to products for women when a recession hits the economy. Beat out only by brightly colored lipstick, this product is the easiest thing to convince a woman to buy without bringing on a guilt trip.
From a fashion standpoint, however, this seems sort of cheap. Why force beautiful shades to stand for a film to begin with? Is it so wrong to want a pretty color to lay on your nails without being bombarded with imagery for the movie you must see or singer you must covet?
In all honesty, it's not about the marketing anyway. It's all about the beauty, baby.
Glance at the newly released shades here and decide for yourself what sticks out most; the colors of the genius marketing ploy?
